WENXT is a one stop service provider for Market Research with the experience and strong presence to conduct market studies around the world.

WENXT can execute Consumer Research, Pharmaceutical Research, Tracking Studies, Brand Research, Advertising, Promotion, Media Research, Satisfaction Studies (Dealer, Vendor, Employee and Channel) and Industrial Research.

Our Market Research process is mainly based on primary and secondary research.

What we offer?

Qualitative Primary Research:

We comprehensively conduct open ended and Depth interviews (DI), and where required we form focus groups to find answers for the questionnaire designed specific to every product and every Study. Our methods are designed to help researchers understand people and the social and cultural contexts within which they live. Qualitative data sources include observation and participant observation (fieldwork), interviews and questionnaires, documents and texts.

Quantitative Primary Research:

Quantitative research is all about the numbers, it actually tests theory. Quantitative designs of research tend to produce results that can be generalised. Survey is the easiest and cost effective process to collect information. In Product based surveys, where we have to reach a small community/group of young people, we recommend surveys to be conducted at the store where the products are being sold, this way we reach the consumers of the target product.

Telephonic surveys are also used to reach the consumers globally. We work with our clients to set a budget, using which we offer discounts on the target product or gifts to attract consumers to participate in surveys conducted by us.

Our field offices are located in major cities and suburbs.

Data Processing and Analytics:

We practice customer profiling, segmentation, lost sale analysis and cross promotions thoroughly. We have dedicated teams to tabulate the information collected by our field executives. Data processing is being carried out using Microsoft excel to tabulate the data, SPSS for statistics. Our Data processing and analysis team is well versed with data structuring, data reduction and other statistical techniques like weighting, significance testing and correlation analysis.

Reporting (Report writing, Charting and Dashboard creation):

We provide reports in both text and presentation styles. The reports are given in Microsoft PowerPoint or Flash, we will use a template provided by our client or we will create a meaningful template for our client. The data reports are represented by charts and most of our clients prefer charts, the charts are easy to read and save time while passing the right message. Many reports are in fact Dashboards, more like MIS reports, they provide right information on reports in one single view and help today’s managers to focus more on execution of the work.