{"id":566,"date":"2018-07-31T21:03:30","date_gmt":"2018-07-31T20:03:30","guid":{"rendered":"http:\/\/wenxt.com\/?p=566"},"modified":"2018-08-10T18:17:01","modified_gmt":"2018-08-10T17:17:01","slug":"lead-generation-a-never-ending-problem","status":"publish","type":"post","link":"https:\/\/www.wenxt.com\/index.php\/2018\/07\/31\/lead-generation-a-never-ending-problem\/","title":{"rendered":"Lead Generation, a never ending problem finally getting a solution!"},"content":{"rendered":"

Across my entire career as Sales VP, it has always been a struggle to figure out how to efficiently generate quality leads<\/b>. Is this a inbound marketing activity and responsibility? Or is this a sales responsibility, where we should have our experienced sales execs allocating some of their precious time to do account profiling and cold calling?\u00a0 Or both? or should we specialize a team doing lead gen? I was struggling with those questions and looking for answers, when I came recently across the great book by Aaron Ross<\/b> called \u00ab\u00a0Predictable Revenue : Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com\u00a0\u00bb<\/b> (it can be found on Amazon – see here<\/a>).<\/p>\n

I read the book within 2 days, it was so specific and well thought-out, I must say I found most of the answers I was looking for<\/b>, with some really innovative approaches! I really strongly recommend you read this book\u2026 and implement the concepts! (and at we::nXt<\/strong><\/span> we will be happy to help you there!)<\/p>\n","protected":false},"excerpt":{"rendered":"

Across my entire career as Sales VP, it has always been a struggle to figure out how to efficiently generate quality leads. Is this a inbound marketing activity and responsibility? Or is this a sales responsibility, where we should have our experienced sales execs allocating some of their precious time to do account profiling and<\/p><\/div>\n

Lire la suite<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-566","post","type-post","status-publish","format-standard","hentry","category-selling"],"yoast_head":"\nLead Generation, a never ending problem finally getting a solution! - We::NXT consulting lead generation<\/title>\n<meta name=\"description\" content=\"It is a struggle to figure out how to efficiently generate quality leads. The great book by Aaron Ross called "Predictable Revenue" brings great answers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wenxt.com\/index.php\/2018\/07\/31\/lead-generation-a-never-ending-problem\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead Generation, a never ending problem finally getting a solution! - We::NXT consulting lead generation\" \/>\n<meta property=\"og:description\" content=\"It is a struggle to figure out how to efficiently generate quality leads. The great book by Aaron Ross called "Predictable Revenue" brings great answers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wenxt.com\/index.php\/2018\/07\/31\/lead-generation-a-never-ending-problem\/\" \/>\n<meta property=\"og:site_name\" content=\"We::NXT consulting\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-31T20:03:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-10T17:17:01+00:00\" \/>\n<meta name=\"author\" content=\"JEG\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"JEG\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.wenxt.com\\\/index.php\\\/2018\\\/07\\\/31\\\/lead-generation-a-never-ending-problem\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.wenxt.com\\\/index.php\\\/2018\\\/07\\\/31\\\/lead-generation-a-never-ending-problem\\\/\"},\"author\":{\"name\":\"JEG\",\"@id\":\"https:\\\/\\\/www.wenxt.com\\\/#\\\/schema\\\/person\\\/240d027f815d7996b14b722e9dc9a873\"},\"headline\":\"Lead Generation, a never ending problem finally getting a solution!\",\"datePublished\":\"2018-07-31T20:03:30+00:00\",\"dateModified\":\"2018-08-10T17:17:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.wenxt.com\\\/index.php\\\/2018\\\/07\\\/31\\\/lead-generation-a-never-ending-problem\\\/\"},\"wordCount\":181,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.wenxt.com\\\/#organization\"},\"articleSection\":[\"Art & Science of Selling\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.wenxt.com\\\/index.php\\\/2018\\\/07\\\/31\\\/lead-generation-a-never-ending-problem\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.wenxt.com\\\/index.php\\\/2018\\\/07\\\/31\\\/lead-generation-a-never-ending-problem\\\/\",\"url\":\"https:\\\/\\\/www.wenxt.com\\\/index.php\\\/2018\\\/07\\\/31\\\/lead-generation-a-never-ending-problem\\\/\",\"name\":\"Lead Generation, a never ending problem finally getting a solution! - We::NXT consulting lead generation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.wenxt.com\\\/#website\"},\"datePublished\":\"2018-07-31T20:03:30+00:00\",\"dateModified\":\"2018-08-10T17:17:01+00:00\",\"description\":\"It is a struggle to figure out how to efficiently generate quality leads. 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