Why is Executing Go to Market Strategy so Hard?
Our friends at FourQuadrant have published this great article.
I think it does a really great job at outlining what is important to think of, when executing GTM.
I wish you a good reading.
- Why is Executing Go to Market Strategy so Hard?
We can help you with structuring and implementing your GTM.
This is core to what we do at we::nXt.
We have a deep understanding of how Cloud and SaaS companies should structure their GTM.
And we will be happy to help you accelerate growth through our Sales Acceleration Services in a way that is always customized for your company!
Hi all – here is my proposed read for today: “10 Growth Hacking Strategies to Triple Your Sales“. I do believe that improving Sales Processes is a key part of Growth Hacking. But I also contemplate there are many other angles that are required. At we::nXt, we will always be delighted to discuss the entire picture, and we will make sure to add value with our Sales Consultancy services always in the broader context of your company.
Across my entire career as Sales VP, it has always been a struggle to figure out how to efficiently generate quality leads. Is this a inbound marketing activity and responsibility? Or is this a sales responsibility, where we should have our experienced sales execs allocating some of their precious time to do account profiling and cold calling? Or both? or should we specialize a team doing lead gen? I was struggling with those questions and looking for answers, when I came recently across the great book by Aaron Ross called “Predictable Revenue : Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com” (it can be found on Amazon – see here).
I read the book within 2 days, it was so specific and well thought-out, I must say I found most of the answers I was looking for, with some really innovative approaches! I really strongly recommend you read this book… and implement the concepts! (and at we::nXt we will be happy to help you there!)