Why is Executing Go to Market Strategy so Hard?
Our friends at FourQuadrant have published this great article.
I think it does a really great job at outlining what is important to think of, when executing GTM.
I wish you a good reading.
- Why is Executing Go to Market Strategy so Hard?
We can help you with structuring and implementing your GTM.
This is core to what we do at we::nXt.
We have a deep understanding of how Cloud and SaaS companies should structure their GTM.
And we will be happy to help you accelerate growth through our Sales Acceleration Services in a way that is always customized for your company!
I found this great article from McKinsey. It analyses the preference for Subscription Offerings over Perpetual Offerings. I like the myth busting piece.
- Subscription myth busters: What it takes to shift to a recurring-revenue model for hardware and software.
It’s clear that SaaS and Cloud are high-growth businesses. But we believe they have specificities in their business model that deserve specific tactics and approaches when it comes to Business Modeling and Pricing. As you know, at we::nXt, we have a deep understanding of Business Modeling and Pricing for SaaS and Cloud markets. And we will be happy to help you accelerate growth through our Sales Acceleration Services in a way that is always customized for your company!
These articles describe the evolution of Valuations, for SaaS and Cloud companies. I found them really interesting.
- Investors Like What They See In 2018’s SaaS IPOs.
- Cloud Stocks Keep Rising.
- The Rising Value of ARR.
It’s clear that SaaS and Cloud are high-growth businesses. But they have specificities in their business model that deserve specific tactics and approaches when it comes to Pricing, to Lead Generation, and to Sales. As you know, at we::nXt, we have a deep understanding of SaaS and Cloud markets. And we will be happy to help you accelerate growth through our Sales Acceleration Services in a way that is always customized for your company!
Hi all – here is my proposed read for today: “10 Growth Hacking Strategies to Triple Your Sales“. I do believe that improving Sales Processes is a key part of Growth Hacking. But I also contemplate there are many other angles that are required. At we::nXt, we will always be delighted to discuss the entire picture, and we will make sure to add value with our Sales Consultancy services always in the broader context of your company.
Across my entire career as Sales VP, it has always been a struggle to figure out how to efficiently generate quality leads. Is this a inbound marketing activity and responsibility? Or is this a sales responsibility, where we should have our experienced sales execs allocating some of their precious time to do account profiling and cold calling? Or both? or should we specialize a team doing lead gen? I was struggling with those questions and looking for answers, when I came recently across the great book by Aaron Ross called “Predictable Revenue : Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com” (it can be found on Amazon – see here).
I read the book within 2 days, it was so specific and well thought-out, I must say I found most of the answers I was looking for, with some really innovative approaches! I really strongly recommend you read this book… and implement the concepts! (and at we::nXt we will be happy to help you there!)
I recommend you read this very interesting article from Equidam, showing Average Growth Rate For Startups. Also, Equidam allows you to compute your valuation online and test all your assumptions. You might want to check out Equidam and its free Valuation Calculator ! Try it for Free
Welcome to we::nXt website.
As you know, we::nXt is a management consulting firm specialized in Sales and Go-to-Market acceleration, i.e. dedicated to helping you accelerate revenues. We primarily focus on helping Scale-Up companies in Cloud, A.I., Location Intelligence, and Smart Mobility – and help them grow to their next stage of development. we: means “together”. :nXt means “next phase of growth”.
we::nXt is a firm comprised of former sales and marketing leaders who have extensive experience in sales leadership with high-tech companies. Our business is built to serve a small number of clients. We are not trying to please everyone, and we always put our money where our mouth is. We tend to develop deep and long lasting relationships with our clients and partners, and with the entire ecosystem, from VCs to Incubators to Accelerators to Startups to Consulting Companies and Large Corporates.
Don’t hesitate to provide comments or suggestions!